Telsa CEO Elon Musk found it really amusing that his company’s stock hit $420 per share on Monday.
First he replied to a Bloomberg Markets tweet showing the stock price with two crying laughing emojis.
Minutes later, he wrote, “Whoa … the stock is so high lol.”
Of course, 420 is well known among marijuana enthusiasts, as it represents the unofficial cannabis holiday, 4/20. And this isn’t the first time that Musk has played into it, either.
The billionaire tech entrepreneur, who also founded the aeronautics company SpaceX, landed in hot water with the Securities and Exchange Commission (SEC) last year after he said he was considering taking Tesla private at a share price of $420—an announcement that SEC described as “false and misleading” and that was made without required notification to regulators.
Musk said the allegations were “unjustified” and explained that he selected the $420 price partly because he thought his girlfriend would find it funny.
He found himself at the center of another marijuana controversy after he appeared on Joe Rogan’s podcast and smoked cannabis on camera—prompting an investigation by NASA, which expressed concern about SpaceX’s “workplace safety” and “adherence to a drug-free environment.”
But according to Musk, he didn’t actually smoke the cannabis. In fact, he said he has “no idea how to smoke pot or anything.”